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SELVAGE DENIM IS MADE on old-style shuttle looms. The fabric is woven using one continuous cross thread; the weft. As the weft loops back into the edge of the weave the selvage edge is created. This edge is usually stitched with a coloured thread. On vintage jeans, some selvage denim has green, brown or yellow thread running down the edge. These stitches were intended as distinctions used by the mills to differentiate between fabrics. Best known is the red selvage.
Selvage production is much slower than conventionally produced denim, and only the best raw materials are used. It can be compared to the “slow food” movement; this is slow denim.
THE OLD SHUTTLE LOOMS produce three metres of 75 centimetre-wide selvage denim per hour, and a modern loom is more than ten times faster. And, as the shuttle looms date back to the 1950s, they require a lot of tender loving care in order to work.Modern denim production is a high-tech industry in which computers control much of the process. In the slow denim factory, the looms are under constant supervision from a couple of denim craftsmen, who oil the machinery and inspect the weaves.
The rhythmic sound of the shuttles going back and forth creates a loud and hypnotic soundtrack. Naturally, the slow production process makes the denim more expensive, but there are also many advantages. The low speed produces far less stress on the yarn, which makes the hand of the denim softer and the fabric more durable.
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THE NAKED TRUTH ABOUT DENIM
WE LOVE JEANS, a passion we share with anyone who mourn a worn-out pair like a passing of a close friend. No fabric ages quite as beautifully as denim; the longer you wear your jeans, the more character and attitude they acquire. You shape them with your lifestyle and they become like a second skin
Jeans share the same soul and attitude found in the rock and roll scene - they’re both part of the same culture
We’re not looking for fly-by-night fads; our inspiration is found far from the world of glamour and catwalks
We don’t just a pair of jeans. We offer a way of thinking, a concept, and an undying passion, fuelled by the traditions of denim and the characteristic of the fabric it self
